Free SOP template
Social media publishing checklist for agencies
Posts go out on time, correct on every platform, and nobody who comments in the first hours is ignored. It runs for every approved piece on its post date.
Publishing & community managementPre-publish checks, posting, first-hour replies
Purpose
Posts go out on time, correct on every platform, and nobody who comments in the first hours is ignored.
When to use it
For every approved piece, on its post date.
Who's involved
Role | Responsible for |
|---|---|
Social media manager | Scheduling, posting, replies |
Account manager | Escalations and client questions |
Steps
The day before: schedule the post for the agreed date and time.
Final check: caption, hashtags, tags, links, cover image, platform preview.
After it's live: open it on a phone and check it plays, the caption reads well and links work.
Reply to comments within [the first hour], then at least [twice a day] for [3] days, in the client's voice.
Hide spam; never delete criticism — follow the Crisis & escalation SOP if a comment needs it.
Paste the post link on the piece in Ark; it's now counted as delivered.
Checklist
Scheduled for the right date, time and account
Caption proofread; tags and links checked
Plays correctly on a phone
Link saved in Ark
First-hour replies done
Done means
The post is live on the right account at the agreed time, its link is in Ark, and every early comment has an answer.
Words in [brackets] are yours to fill in: your timings, your links, your numbers.
Use this SOP in Ark, already set up
Every Ark workspace includes this SOP and ten more, in English and Romanian, ready to edit and assign. Free for up to 2 people.