Video script writing and approval process

Purpose

Scripts that sound like the client, stop the scroll in the first seconds, and get approved in one round.

When to use it

For every video piece before it's filmed.

Who's involved

Steps

1. Read the client profile (voice, do's and don'ts) and the piece's brief.

2. Write the hook first: one line, said or shown in the first [2–3] seconds. Write three options; keep the strongest.

3. Write the body as beats in filming order; one idea per beat; spoken language, short sentences.

4. End with one clear call to action.

5. Add on-screen text and shot notes where they matter for filming.

6. Read it out loud and time it; trim to the format's length.

7. Move it to internal review; fix comments the same day.

8. Send to the client through Ark with a deadline; chase once after [48 h].

9. Apply the client's feedback; anything beyond [2] rounds becomes a change request.

Checklist

• Hook works with the sound off

• Matches the client's voice and avoids their don'ts

• One call to action

• Length fits the format

• No claims we can't prove (prices, results, health)

• Approved in Ark by the client

Done means

The script is marked approved by the client in Ark and the shoot team can film it without questions.