Free SOP template
Video production workflow: one path for every video
One path every video follows, so nothing skips internal review, every hand-off has an owner and the post date holds. This is the spine the other ten SOPs hang from.
Content production workflowIdea → script → shoot → edit → approval → posted
Purpose
One path every piece of content follows, so nothing skips internal review, every hand-off has an owner, and the post date holds.
Nothing goes to the client before it has passed internal review.
When to use it
For every content piece, from the moment it's added to the board.
Who's involved
Role | Responsible for |
|---|---|
Account manager | Brief, client approvals, deadlines |
Copywriter | Script and caption |
Videographer | Shoot and raw-file upload |
Editor | Edit, versions, exports |
Creative director | Internal review at each gate |
Social media manager | Scheduling, posting, first-hour community |
Steps
Brief — the account manager adds the piece in Ark with the client, format, goal and post date.
Script — the copywriter writes hook, body and call to action in the piece's script; moves it to review.
Internal review — the creative director approves or comments within [1 working day].
Client script approval — sent through Ark; chase after [48 h]; max [2] rounds.
Shoot — follow the Shoot day SOP; raw files uploaded the same day.
Edit — the editor delivers v1 by the edit deadline Ark sets; follows Editing & delivery.
Quality check — run the Quality check SOP before the client sees anything.
Client video approval — max [2] revision rounds; extra rounds are a change request.
Schedule & post — caption checked, scheduled for the agreed date and time.
After posting — first-hour community replies; log the link on the piece.
Checklist
Every stage has a named person on the piece
Internal review happened before each client gate
Client approvals are recorded in Ark, not only in chat
Post date unchanged, or the client agreed to the move
Done means
The piece is live on the agreed date, its approvals are in Ark, and its link is on the piece.
Words in [brackets] are yours to fill in: your timings, your links, your numbers.
Use this SOP in Ark, already set up
Every Ark workspace includes this SOP and ten more, in English and Romanian, ready to edit and assign. Free for up to 2 people.