Free SOP templates

SOP templates for content and video agencies

Eleven standard operating procedures written from real client work at Ark Visuals, our own agency: onboarding, approvals, publishing, reporting, and the shoot and edit ones. Each one has a purpose, the roles involved, timed steps, a checklist and a clear finish line. Read them, copy them, or start with them already set up in Ark.

• Video production workflowOne path every video follows, so nothing skips internal review, every hand-off has an owner and the post date holds.
• Shoot day checklistEvery shoot day runs on time, captures every planned shot and never loses a file.
• Video quality control checklistCatch your own mistakes before the client does.
• Script writing and approvalScripts that sound like the client, stop the scroll in the first seconds and get approved in one round.
• Editing and deliveryEdits that anyone on the team can open, find and re-export, delivered in the right specs on the first try.
• Client feedback and revisionsFeedback that arrives in one place, gets done in one go and doesn't quietly turn into unpaid extra work.
• Client onboarding checklistTurn a signed client into a smooth first month: everyone knows the goals, you have every access and asset, and the first pieces are in production within days.
• Publishing checklistPosts go out on time, correct on every platform, and nobody who comments in the first hours is ignored.
• Monthly client reportShow every client, every month, what they got and what it did, on a page they read in five minutes.
• Social media crisis planWhen a post or a comment thread turns against a client, respond fast, calmly and with one voice, and never make it worse.
• New team member onboardingA new person does useful work in their first week and knows where everything is without asking.